YOU ARE A FIERCELY PASSIONATE ENTREPRENEUR
With a purpose driven business and a gift that the world needs.   

YOU ARE DONE WITH INFORMATION OVERLOAD
AND "QUICK FIX" SOLUTIONS 
That leave you overwhelmed, stuck and on your own.

YOU ARE READY TO...

BECOME THE DRIVING FORCE BEHIND YOUR BUSINESS & LIFE.
Have a strategic plan so you can make decisions with confidence and get things done.  

End the struggle and create sustainable financial and creative freedom.    
Shift the stories that are blocking your success and cultivate deep alignment in your life and work.

You need a new approach with relevant expertise, repeatable strategies, implementation, accountability and a wildly supportive community. 

WELCOME TO THE DEFINE DESIGN ALIGN ACADEMY 
A year-long guided transformation of your business & life.

Designed for you — a smart, intuitive, discerning entrepreneur.

The DDA ACADEMY is a profoundly effective, systematic approach that teaches you how to build your foundation, radically shift the way you show up, think strategically, make empowered decisions and take aligned action so you quickly and soulfully re-shape your business and life. 

You'll master a method that you can apply to each area of your business and life and get the same results each and every time.  And have the tools, resources, support and know - how to navigate the messy bumps, twists and turns that will come when life happens!  

How can I be so sure? 

This is the method that I've developed over the last decade and I use daily. It's what gave me the foundation to re-design my world; reclaim my time, change my business model, move from being financially and energetically bankrupt to living in abundance; triple my income, own my home and finance my business, re-align my relationships and shift years of struggling with my health and self esteem. 

I've worked with hundreds of savvy business owners and individuals, using this method who empower themselves daily and continue to make their  impossible - possible.  

 

 

Working with Leah and the DDA methods, I learned how to believe in myself. I felt incredibly supported in very real tangible ways such as marketing, finances and branding, but the overriding theme to Leah’s work is really a gentle stripping away of your stories and silencing of those internal critics that hold you back from realizing your dreams. I’ve sold my work, have paintings in private collections across Canada and I have created and hosted an Art & Yoga Retreat in Spain. My intangible but priceless results: clarity and focus. I paint almost daily. I have time for self care and time to spend with my family and friends. I experience joy, I feel more confident and I have a peaceful and fulfilling life.

- Marlene Lowden

 

HOW THE ACADEMY WORKS 

The Academy kicks off with your seven week live DDA METHOD foundation training. Together, we build your foundation and ensure you are crystal clear on your year ahead and are deeply grounded in what matters most to you. 

At the end of the DDA METHOD foundation training you will have:   

  • A comprehensive understanding of a proven methodology to apply and transform any area of your business and life.
  • Created a customized strategic Road Map to launch into 2018 with absolute clarity in your goals and priorities.
  • Cleared your external distractions and learned the DDA SHIFT Method to change the internal stories that have been blocking your path.
  • Identified the systems you need to increase your productivity and the support you need to move forward.
  • Crafted your CEO schedule based on your non-negotiable priorities and implemented CEO habits that raise your vibration.
  • Integrated the power of celebration and determined the benchmarks for success on your terms.
  • Expanded your vision and raised the bar on what's possible for YOU in 2018!   

And this is just the beginning of a full year of training, support and implementation!

DDA PLANNER & ROAD MAPPING SYSTEM

You will receive a digital, editable copy of the exclusive DDA Planner and a hard copy wrapped in a beautiful embossed, linen binder. This will help you establish your planning system and rhythm and stay fiercely focused on your short and long term priorities. The DDA Planner holds your Road Map, a very unique Toolkit with templates and a special copy of the DDA Manifesto Colouring Pages, exclusively designed by Ms. Marlene Lowden. 

KNOWLEDGE IS POTENTIAL. ACTION IS POWER. 

This is a one year journey because the key to your success is consistent implementation! The Academy is specifically designed so that you not only learn the methods but you receive the support and accountability you need to implement. Following the first 90 days of building your foundation, you will be supported through the following structure to ensure that you have access to the strategies and feedback that you need - when you need them, remain clear on your vision, navigate what comes up while staying fiercely focused on your highest priorities and getting things DONE. 

BUSINESS & LIFE ASSESSMENT REVIEW

You won't get lost in the crowd. Leah will review your assessment, gain an understanding of you and your business and provide feedback throughout the year. 

ON DEMAND TRAINING

Provides you with the systematic training, workbooks, templates and tools to build your foundation in the core pillars of your business and life. (24/7 access)

OFFICE HOURS and             HOT SEAT COACHING 

Connect with your peers on Zoom and access Leah directly to receive feedback on strategy, solve problems and have your questions answered. (monthly)

IMPLEMENTATION SESSIONS

Live virtual group implementation sessions. Show up, set a goal and get your work DONE! (1/2 DAY - 6 x year)

THE DDA NETWORK

Need an accountant, digital strategist, copywriter, therapist, book publisher... you will have instant access to referral sources and recommendations so you can find the expert support you need.

LIVE VIRTUAL ROAD MAPPING RETREATS  

Together with Leah and your peers, you'll get your Road Map done so you'll launch ahead with absolute clarity, a customized plan and fierce focus. (3 x year) 

CEO SESSIONS 

Together with your peers, Leah will guide you to "Land & Launch"; reflect, measure your traction, SHIFT your stories, identify next steps and learn CEO strategies to raise your bar.  (monthly)

PRIVATE FB COMMUNITY

Connect, share, celebrate, gain insights, feedback, support and resources. Where ideas gain traction, deep friendships are born and magic happens. (daily)

MASTERCLASSES with COMMUNITY EXPERTS

Master Classes with qualified experts invested in providing you with the strategies and tools you need in the most important areas of your business and life. 

ACCOUNTABILITY PARTNERS 

Connect with a fellow member and create an accountability partnership. (optional)

 

I knew I didn’t want struggle for years, building my business and working with Leah was my express ticket past all of that. Her encouragement and at times, tough love has opened doors for me that I never knew I could get to let alone walk through gracefully.

— Lindyn Williams

 

 

ON DEMAND FOUNDATION TRAINING DETAILS

There is tremendous value in the Foundation Training that will provide you with the strategies, processes and tools you need to build the foundation of your business.

DEFINE DESIGN ALIGN: YOUR MONEY

Take radical responsibility for your financial health. Understand how your money story is the driving force behind your current financial status – and how to SHIFT it! Define abundance on your own terms and learn how to experience it immediately. Stop de-valuing yourself and reclaim your power and embrace your true value. Know your numbers, decrease your debt and design a profit map to create true financial sustainability. Establish money systems, habits and rituals to keep you on track.

 

DEFINE DESIGN ALIGN: YOUR PRODUCTS & SERVICES

Take stock of your products and/or services so you can ensure you are focused on profitability. Understand your strengths and your business model. Ensure your products and services align with your positioning and customer journey and structure your pricing and packaging to be congruent with your profit map and goals. 

DEFINE DESIGN ALIGN: YOUR PEOPLE BRAND & MESSAGE 

Gain real clarity on your ideal client so you can deeply serve them. Understand the elements of your Brand and Brand Identity so you can create consistency and ease in communicating with your people. Unveil your unique story and message to engage and deepen your relationship with your clients and customers. 

 

DEFINE DESIGN ALIGN: YOUR MARKETING & SALES

Identify your greatest marketing barriers and find solutions (often they don’t have anything to do with marketing). Understand marketing today, digital strategy and content marketing. Have a clear understanding of the new marketing and sales funnel so you can find and close your marketing gaps. Find sales and revenue opportunities that are right in front of you. Create a marketing plan and system that is in alignment with you, your company and your revenue goals. 

DEFINE DESIGN ALIGN: YOUR HEALTH & WELL BEING 

Your health, raising your vibration and cultivating presence is essential to becoming the driving force in how you navigate your business and life, your productivity, your experience and the results you achieve. Which is exactly why a Yoga, Breathing and Meditation practice exclusively designed for the DDA Academy by Ms. Georgia Cyr, is part of the foundation training. In addition, you'll have access to nutrition, creativity and other master classes and resources specifically chosen so as you grow your business and expand your life you become healthier and happier in your body, mind and soul. 

MASTER CLASSES with your COMMUNITY EXPERTS

As CEO, your job is to build the best possible team of experts to call upon their wisdom and apply it to your unique business and life. I am incredibly excited to introduce you to some of the DDA Academy community,  specialists who will share their knowledge with you!

MARIE POULIN
Marie is a serial entrepreneur and one of the most sought after digital strategists and product developers in the online world.  
Master Class: Simplify Your Products & Services

JULIA CHUNG CFP, CLU, FEA
Julia is a seasoned personal finance expert, co-founder of Spring Financial Planning, and CEO of Admin Slayer.  Julia empowers her clients through financial advice and the support, structure and resources for success.   Master Class: Build Your Rock Star Team 

ERIN WHALEN
Erin is a heart-centered, passionate copywriter and digital content developer whose words have generated millions of dollars in revenue for her clients.
Master Class: Unleash Your Email Awesomeness 

STEPHANIE WOOD
Stephanie is an EFT master trainer who has facilitated profound personal growth and transformation for people around the globe. 
Master Class: Powerful EFT techniques to transform your stories. 

TANIS FRAME
Tanis is a science geek, thrive-catalyst and play-evangelist and the force behind Decide to Thrive - a movement impacting lives around the world.
Master Class: Play is the Way Home

ALLISON FEENSTRA, CPA, CGA
Allison's passion is helping small business owners thrive and grow through financial management support and all the ins and outs of tax planning, accounting and daily operations. Master Class: Organize Your Year End Finances with Ease 

NICOLE KELEHER
Nicole is the CEO of the most successful Christmas Store in Australia, customer experience maven and marketing expert.  Master Class: Customer Engagement Strategies for Success.  

LISA GRANT
As an RHN, Lisa specializes in using personal story and symptom analysis to help people shift their relationship to food and reclaim their health. 
Master Class: Feed Your Cells, Not Your Stomach 
 

LINDYN WILLIAMS
A visual brand strategist, exceptional photographer and Instagram maven, Lindyn is driven by creating meaningful connections through online visual stories. (Yes, 60% photo cred on this page.) 
Master Class: Your Visual Brand Strategy
 

CINDY STOCKDALE
Cindy is a yoga teacher, medicine woman and a business manager extraordinaire. 
As a core member of the DDA team, Cindy will be supporting the members of the Academy during the year to expand into their fullest expression of greatness. 

 

Being part of the DDA Community has alleviated the isolation of entrepreneurship.

By cultivating a community of like-spirited, inspired and savvy entrepreneurs, Leah has created a powerful system of support for both practical connections and collaboration, as well as a forum for heartfelt authenticity and camaraderie.

So while the work may feel easy or hard, it’s always met with a spirit of playfulness and joy.

“We’re in this together” isn’t just the talk, it’s the walk.

 -Tanis Frame

DDA ACADEMY CALENDAR

The DDA Academy is specifically designed to provide you with a solid foundation rhythm while also being flexible enough to meet your unique needs. The calendar follows overarching monthly themes based on the core DDA Modules with focused Master Classes for additional training and support.  All sessions are recorded.  There are plenty of ways to engage to the degree that you want, learn and receive support when you need it. 

DECEMBER

orientation / welcome

Year End Wrap Workshop

Winter Break

MARCH

Money

Implementation Session #1
Office Hours / CEO Session
MC:  Stress-free Year End Finances

JUNE

Brand 

Implementation Session #3
Office Hours / CEO Session
MC: Your Visual Brand Strategy

SEPTEMBER

Team

Implementation Session #5
Office Hours / CEO Session
MC: Build Your Rock Star Team

JANUARY

Foundation

Live Foundation Classes
Office Hours / CEO Session
MC: Transform Your Stores (EFT)  

APRIL

Product / Service 

Virtual Retreat #1 (90 Day Road Map)
Office Hours / CEO Session
MC: Simplify Your Products & Services

JULY

MARKETING / SOCIAL

Virtual Retreat #2 (Mid Year/90 Day Road Map)
Office Hours / CEO Session
MC: Customer Engagement Strategies 

OCTOBER

Foundation

Virtual Retreat #3 (90 Day Road Map)
Office Hours / CEO Session
MC: Raise the Bar

 

FEBRUARY

Foundation

Live Foundation Classes
Office Hours / CEO Session
MC: Feed Your Cells, Not Your Stomach

MAY

Message

Implementation Session #2
Office Hours / CEO Session
MC: Unleash Your Email Awesomeness

AUGUST

Integration & Play 

Implementation Session #4
MC: Play is The Way Home

Summer Break

NOVEMBER

Expansion & Celebration

Implementation Session #6
Office Hours / CEO Session
Wrap Party
 

  CRAVING DEEPER IN PERSON CONNECTIONS?

WE ARE TOO. 

That's why you'll be invited to join us at the following optional, exclusive events!
*And we've been known to informally gather for walks, yoga, and beers.   

EVENINGS OF INSIGHT & INSPIRATION 
(February & May)

Slip on your CEO shoes; flip flops, stoppin' boots or high heels and join our evening of nourishing connection, insights, celebration, and plenty of laughs with your tribe. On the Sunshine Coast, BC. 

LIVE IN-PERSON RETREAT 
(Fall 2018)

Receive priority invitation to join your tribe for an in person retreat that bridges soul, strategy and implementation.  Leave deeply nourished, with an expanded vision of possibility and steps already taken to fruition.  

ABOUT LEAH GOARD

Hello, 

I've been an entrepreneur for over 20 years. I'm a lifestyle designer and business strategist and for the last decade I've intimately worked with hundreds of passionate entrepreneurs and individuals.  

I’ve been lost in the woods. I’ve known the razor-sharp blade of abuse. I’ve crumbled with energetic erosion. I’ve been crushed by self doubt. I’ve lived with chronic pain and assholes. I know the desperation of bankruptcy. 

Suffering and I were once on a first-name basis. 

And …

I’ve raised an amazing boy. I’ve experienced the kind of love that can explode your heart. I’ve climbed mountains and traveled the globe. I’ve built four successful businesses in three countries. I’ve made six figures with integrity. 

I’ve helped yogis, truckers and millionaires re-design their lives, create abundance and reclaim their freedom. 

And it would be my honour to dance with you and help you define, design and re-align your world! 

Leah

HONOURED TO DANCE WITH THESE FOLKS...

Since working with Leah and implementing the DDA methods and tools I’ve become laser focused and more productive. The best part, though, is how I FEEL about my art practice and my decision to be a full-time artist. I’m learning how to work for myself, rekindle the love affair with my art practice, and hone in on those things that truly bring me joy in my life and business. The icing on the cake? A brilliant community of endlessly supportive, amazing entrepreneurs. The wit, intelligence, and generosity of the DDA Community knows no bounds.- Jody Macdonald, Visual Artist

Before working with Leah, running my business was overly stressful and time consuming. I struggled with shame that I didn't have "it" figured out. Leah's DDA process and tools helped me figure out the gaps and glitches that needed attention. More importantly, her approach helped me realize that we're all in a continuous state of refining our life and business, and it's a whole lot more fun to do that with self-compassion and within a great community of people who approach the journey in a similar way. On top of all that, the investment in working with Leah has paid off many times over through customers I've met within Leah's programs.Tzaddi Gordon, Creative Director and Artist 

I have gone from a “shy”, unsure person/ CEO to a confident lady/ CEO getting shit done!!! I no longer work those crazy hours; I am reaching my financial goals and I am excited every day to go to work.  I love working with Leah. She is very insightful and knowledgeable and the tools she has developed get you right to the core of what needs to be done to shift you to a place of success. Leah guided me to see what was always the next most important step in my process of establishing the strong foundation I needed to grow Tapestry Gardens successfully. My business is on track to successfully support me doing what I love to do and to be able to sell when I want to retire in 9 years. The best thing is how much happier and more confident I am. - Lorraine Caple, Tapestry Gardens

I was haphazardly running my growing business. My to-do list was a monster, I didn’t complete projects to my satisfaction, my relationships and health suffered. I lacked confidence and was always second guessing myself. It has only been six months of working with Leah but the results are significant. My business has almost doubled in size! She has helped me create easy to navigate systems for every aspect of my company. I have organized my finances, built a training manual, a customer experience care package, a blog, an online shop and a brand aligned, social media platform. My personal growth has been tremendous. There is balance balance between life and work and I have time to take care of myself and nurture my relationships. - Tanya Droege, CEO, Sealuxe 

 

The mark of a great coach and teacher is someone who gives their clients tools to empower them to create their own success. The skills I’ve learned over the course of a very short period of time have been game changers. And ones I use on a daily basis. I wanted to to bring more ease and financial freedom to my life both in business and pleasure — all of which have come to fruition since working with Leah.  I increased my revenue by 25% and two things I had listed on my “$5 million / ideal life vision” both came to fruition. - Victoria Maxwell, Speaker and Wellness Warrior

In the 4 years I've been working with Leah I have completely revamped my business and my personal life.  I've turned my scattered,  distributorship business into a re-designed, internationally manufactured, stand alone brand that's exceeding expectations. And I've grown personally even more than I have grown professionally.  The best part is how I feel about how things are looking in the future.  For the first time I have the tools I need, a team to work with and  I feel supported. Leah is always there. DDA is a fantastic set of tools to rejig  your life and business with!  Ones that have included  ladders, kleenex, CEO shoes, and hot tubs! There has been some universal magic too! - Alex Anglin, CEO Puddlegear

I was tired of ignoring what my soul was whispering to me and I recognized it was time to invest in myself and dare to step up . I knew there was a book inside of me, I wanted to utilize my coaching and to share my Grandmother’s legacy of intuition and Universal Law. Today I am weeks away from having my first book “The Grateful Jar Project” published. I now utilize my Life Coaching Diploma and have become an ordained metaphysical minister. Leah was an integral part of the unfolding.  There is a whispering in your Soul, that perhaps you have been trying to ignore. Isn’t it time that you explored the possibilities?  Isn’t it time to do something different? - Krystin Clark, Kaleidoscope of Soulful Shifts

When I began working with Leah, I had a very small private practice. I knew that I had to grow my business to create financial sustainability, but had no real vision of what this could look like. Leah helped me set priorities and introduced me to amazingly effective tools and methods. Leah has incredible intuition and I always feel completely understood. She's helped me to see my own strengths, and with her encouragement has facilitated my transition from clinician to businesswoman. I've boosted my confidence and my ability to “put myself out there”. This year I am on track to earning triple my revenue from previous years. And the best part is that I have not had to sacrifice my health, time with my family, or time for myself. – Lisa Cytrynbaum, Speech-Language Therapist

#TRUTH

 

THE DDA ACADEMY IS A HOLISTIC ONE YEAR JOURNEY THAT WILL TRANSFORM THE WAY YOU RUN YOUR BUSINESS & LIVE YOUR LIFE. 

You will receive everything you need to re-shape your world... 
and in order to do so, YOU HAVE TO BE ALL IN. 

 

The truth is that life is messy, imperfect and bloody hard sometimes. That part is not going to change. There's no magic pill that's going to land you at the end of the rainbow but there really is a different way - a better way to experience and create what you most desire. 

This path is yours to walk, which will require you to: 

  • Take radical responsibility for every experience and result in your life. 
  • Re-define what IS possible and deepen your devotion to making it happen. 
  • Spend time and energy to master the methods and do your work.
  • Say "no, thank you," to everything that isn’t serving you.
  • Shift the stories that are blocking your success and get out of your own way. 
  • Get comfortable living outside your comfort zone which is where the magic happens. 
  • Take inspired imperfect action and do some things very differently – over and over again. 

Transformation happens in the moment by moment DECISIONS you make and ACTIONS you take that bring you closer to the life you want or further away... the choice is yours. 

I know it's a commitment. 

I'm asking you to be ALL IN and I'm going ALL IN with you! 

CHOOSE FROM THREE ACADEMY TIERS

TIER #1: 
Includes the full DDA Academy and everything in the program as described above and outlined below:

  • DDA Method Foundation Live Training
  • Business and Life Assessment Review w/ Leah
  • DDA Planner (hard & digital), Templates and Tools
  • DDA Business On Demand Training 
  • 3 x Virtual Road Mapping Retreats 
  • Live Monthly Office Hours / Hot Seat Coaching w/ Leah
  • 6 x 1/2 Day Implementation Sessions
  • 10 x CEO Sessions
  • Wildly Supportive Private Community
  • Master Classes with Community Experts
  • Accountability Partner ( optional )
  • A few special surprises along the way 🙂 

INVESTMENT: 
$297/ month 
12 MONTHLY PAYMENTS
 
*Pricing in Canadian Dollars

 

WANT MORE PERSONALIZED ATTENTION?
Receive direct access to Leah, customized strategies,
hands on feedback and support throughout the year: 
 

 

TIER #2: 

  • Full DDA Academy Access plus
  • 4 x 75 minute quarterly individual Road Mapping Strategy Sessions with Leah.

During your session, you will work directly with Leah for specific strategy development, feedback, ideas and solutions so that you launch into each quarter, crystal clear on your strategy and next steps. 

INVESTMENT: 
$397/ month 
12 MONTHLY PAYMENTS 
* Pricing in Canadian Dollars

TIER #3:

  • Full DDA Academy Access plus
  • Monthly 60 minute  individual Road Mapping Sessions with Leah (x 10)

Customized strategy and personalized feedback throughout the year. You will have ongoing direct access to Leah through email in between sessions and flexibility to connect directly when you need the support. 

INVESTMENT: 
$497 / month 
12 MONTHLY PAYMENTS 
* Pricing in Canadian Dollars

 REGISTRATION


THE DDA ACADEMY REGISTRATION OPENS IN NOVEMBER...

We are working hard behind the scenes to get all this good stuff set up. If this sounds like something you want to explore... sign up to be the first to know when the doors open. 

 QUESTIONS

When does the Academy start?

 

The Academy doors open in November and the official program launches in January. However, as soon as you register, your journey begins and you will receive an invitation to join the private FB Group, your welcome package and tools so you can get started started.   

How many people will be in the Academy?

The DDA Academy is designed to be an intimate, personalized group experience with a tight community, while holding a large enough space for individuals to connect with and expand their network and access to resources. Therefore, registration will be limited to a maximum of 50 people.   

 

Will I have direct access to work with Leah?

Yes, the program is structured so that you have direct access to Leah through several touch points. The Live Virtual Retreats, Office Hours, Implementation Sessions, CEO Sessions and through the Private FB Group. If sensitive or confidential questions come up, you will always have the option to send a direct email to Leah for support. In Tiers 2 and Tier 3 you have the option of working directly with Leah through individual strategy sessions which are one - one private sessions. 

 

What kind of businesses should join the DDA Academy?

The DDA Academy, methods, training and tools are designed to teach you foundation principles and strategies that work and have been applied to small and medium sized businesses in a wide spectrum of industries. Business owners and entrepreneurs share consistent and common universal challenges regardless of the type of business that they are in. Challenges such as effective strategic planning, work / life harmony, time and personal management, barriers to success and so on. The program is designed to meet those challenges and provide you with the skill set and mindset for long term success.  

 

I don't own a business but I want to learn the DDA Method. Can I still join the Academy?

The DDA Academy is designed for current business owners and entrepreneurs. Or for those who may be wanting to turn their hobby or side project into a business or launch a new venture. For those who do not own a business and do not fall into this category and are looking for personal development only, there is another program in the works for late 2018 so stay tuned.

 

I'm an introvert and I am concerned about the amount of group work / interaction involved.

The DDA Academy is specifically designed so that you can participate as much or as little as you want within the group. Everyone's time, desire for engagement, energy and capacity is deeply honoured. The DDA Community is known for it's warmth and respect for everyone's unique needs and attracts both introverts and extroverts alike. The DDA Method and DDA Academy is structured to support you and in the process enhance your energy so that you thrive. 

Will there be a payment plan?

Yes, absolutely. Payment plans will be available. 

 

What happens at the end of the Academy, if I want to continue?

There will be an alumni formed each year and you will be invited to join the 2019 DDA Academy in this capacity at the end of the year so you can continue your work and be fully supported. 

Will you launch the DDA Academy again in 2018?

Possibly. There is one other launch window for later in 2018 however, the decision has not been made. My focus is 100% on the success of the Academy members who say YES to joining and launching together this January.  

 

What if I change my mind?

When you sign up for the DDA Academy, you are expressly committing to the full year of the DDA Academy. There are a limited number of spaces and in holding the space and providing the services within the DDA Academy, as a result, we do not offer refunds. All of your questions will be answered prior to joining the DDA Academy so you will make an informed decision based on your needs. 

Extenuating Circumstances

On very rare occasions, there are extenuating circumstances that arise for clients and members. If such circumstances happen, in alignment with the integrity of our company, the situation will be evaluated and of course taken into great consideration whether the continuance of the program is a fit.   

HAVE ANOTHER QUESTION?

Have a question or want to book a call with Leah 
to discuss if the DDA Academy is right for you... send us an email

OR SIGN UP AND WE WILL TOUCH BASE AS SOON AS REGISTRATION OPENS.