DDA Business Academy

THE DDA BUSINESS ACADEMY

Ready to transform the way you
run your business and your life?

You're a discerning, intuitive entrepreneur who's ready to become the architect of your business and life

You have a vision of a thriving business but no time to create a plan so you're spinning in the daily grind.
You're overwhelmed with decisions so you don't know what to do next — build a new website, raise your rates, or hire an assistant.
You're in the closet with your finances and stressed about money so you can't make confident financial decisions.
You're spending time on things that are not your strengths so the tech challenges, staff issues, and hours of DIY learning are sucking the passion out of you.
You're brilliant at what you do but you can't seem to articulate a clear enough message so you're not attracting your ideal clients.
You're stuck with outdated limiting stories about the money you can make and what's possible for your business so you keep sabotaging your success.

You know there must be an easier way.

I knew I didn’t want struggle for years in building my business, and working with Leah was my express ticket past all of that. Her encouragement and at times, tough love has opened doors for me that I never knew I could get to, let alone walk through gracefully.
— Lindyn Williams

What if it was possible to redesign your business so that it
truly supports the life you want to live?

Wouldn't it feel incredible to...

Have a clear vision and strategic customized plan that's deeply rooted in your core values so you make decisions with confidence and get things done.
Build your business foundation, have organized systems, and a team so you spend more of your time doing what you love.
Design a profitable business that reflects the value you deliver — serving your clients and customers better, and hitting your revenue goals with ease.
Create a powerful brand and message that clearly articulates your brilliance so you're magnetic to your ideal clients.
Shift your limiting stories so you finally end the struggle to create real, sustainable freedom.
Have a weekly routine that you love and clear boundaries so you spend more time enjoying your loved ones and your life.

You're in the right place!

WELCOME TO THE DDA BUSINESS ACADEMY

An intimate 12-month mastermind experience focused on building the architecture of your thriving business and life. You'll receive business training, laser-focused strategy and coaching, skill development, and implementation accountability...

so you can finally step into the driver's seat.

HERE'S WHAT YOU'LL RECEIVE:

THE DDA BUSINESS ARCHITECTURE CURRICULUM

The blueprint, knowledge and skills to design the ecosystem of your business to ensure growth.

This incredibly comprehensive training ensures you have the strategies to implement within each pillar in the architecture of your business; You - the CEO, Money, Operations & Team, People, Products and Services, and Brand, Message and Marketing. (Curriculum outline below)

LIVE SESSIONS & COACHING

Live intimate group sessions to learn and implement new strategies and receive direct coaching.

Bi-Weekly Workshops: Deep dive into the strategies you need to build the architecture of your business.

Weekly Implementation Sessions: Co-working sessions with built-in 1:1 coaching, feedback and accountability so you get things done!

Monthly Road Mapping Sessions & Quarterly Planning Retreats: Build your customized plan and stay fiercely focused on your highest priorities.

PERSONALIZED STRATEGIC COACHING

Designed to ensure that you have direct access to the coaching, feedback and support that you need when you need it!

1:1 Private Break Out Sessions: During the weekly Implementation Sessions you can meet directly with Leah.

Personalized Feedback: So you're never stuck! Submit pieces of work for comprehensive review and feedback, such as: your offer, a sales page, your new logo, or your newsletter.

Quarterly Check Ins: You'll check in to share your progress and questions, and receive a direct response to ensure you're crystal clear on strategy and next steps.

EXCLUSIVE PLANNER, PLAYBOOK, TEMPLATES & RESOURCES

An entire business resource vault at your fingertips.

In addition to the workbooks, templates, resources and directories, you'll build your business assets using the incredibly valuable, exclusive DDA Business Playbook. And utilizing The DDA Planning Method, and the DDA Planner you'll stay fiercely focused on your highest priorities.

PRIVATE COMMUNITY & THE DDA NETWORK

You are not meant to do this alone!

The DDA Community is well known for its incredible warmth, connection and support! You'll join like-minded, heart-centered peers empowering and celebrating each other. This is where ideas gain traction, referrals are found, deep friendships are born, and magic happens

WHAT MAKES THE DDA BUSINESS ACADEMY DIFFERENT

First, you're going to learn to become the CEO who is living that expanded vision.

Next, you're going to receive the blueprint to strategically design the ecosystem of your thriving business.

Finally, you're going to be part of a powerful container with a massive amount of support so you keep showing up and transform the way you work and live.

Because that's when everything aligns, becomes so much easier and increasingly profitable.

JOIN THE ACADEMY

Working with Leah in the DDA Business Academy has up-leveled all areas of my life. I’ve increased value delivered to my clients and revenue and I’ve started pursuing things I love again. If you’re ready to get serious about your business, this is it! - Victoria Gazeley Web Designer and Online Strategist

I can’t recommend Leah and The DDA Business Academy enough and I do every chance I get. I’ll never forget the day I called Leah overwhelmed with running a small business on my own. That call was the best thing I ever did for my business. I now feel empowered and fully aligned in my work. - Julie Starsage, Acupuncturist

This is the game changer you are looking for. Leah Goard and The DDA Business Academy have transformed how I work in the world. I have accomplished many things because but most profound was the reclamation about money. You can’t be anything but successful when Leah’s in your corner. - Cindy Stockdale, Energy Artist

THE ARCHITECTURE OF YOUR BUSINESS
(PROGRAM CURRICULUM)

If you've ever struggled to figure out why your business is not profitable, how all the moving parts fit together or what you should do next — you're not alone!

Unfortunately, many programs focus only on one or two pillars in your business (like branding and marketing) and if the other areas (like your financials, pricing and service structure) are not rock solid then your business can't thrive — and neither will you.

Once you understand THE ARCHITECTURE OF YOUR BUSINESS - the key to your success - you'll have the strategy, skills and knowledge to create a sustainable ecosystem so your business flourishes.

THE BUSINESS OF YOU
(THE DDA METHOD)

Step into an expanded vision with a customized plan
Craft your CEO schedule to reclaim your lost time
Shift your limiting stories and reach a new level of freedom
Implement systems and new habits to attain consistent results
Integrate and experience new measurements of success

The DDA SHIFT Method, Time Mapping Templates & The exclusive DDA Planner

MONEY

Know your business numbers so you make smart strategic decisions with confidence
Define your next level of success and design your plan to reach it
Shift your money stories so you stop living in scarcity and experience abundance
Stop de-valuing yourself and your work, change your pricing strategy, and reclaim your power
Establish money systems, habits, and rituals so you stay on track

Cashflow Templates, Revenue Map, Money Road Map, Money Flow Chart

OPERATIONS & TEAM

Understand your business systems so you're clear where to focus first
Implement new procedures to streamline your business
Create your business procedures (SOP) to help your business run smoothly
Understand what your role really is so you can build out your team
Create an Org Chart, Roles Chart to support your business growth

SOP Template, Roles & Org Chart, Client Onboarding Guide and Templates.

PEOPLE PRODUCTS & SERVICES

Design your business model so you spend more time doing what you love
Craft your ideal client avatar so you can deeply serve
Simplify and structure your offers - courses, packages, and products - and leverage your time
Price your offers to be in alignment with the value delivered
Generate higher revenue while providing exceptional client service

Ideal Client Avatar, Product Service Design Templates, Group Offer & Course Design

BRAND & MESSAGE

Understand the essential elements of your brand so you show up with confidence
Increase your brand positioning and consistency
Understand the real transformation you're providing so you can clearly articulate your message
Write your brand promise and unique compelling story so you expand engagement with your potential clients
Create your Brand Style Guide (Super valuable and makes everything easier)

Brand Style Guide Template, Brand Checklist, Brand Strategy Workbook, Brand and Website Planner

MARKETING & SALES

Identify your real marketing barriers so you can find the right solutions for you
Use marketing strategies that you actually feel good about
Create a powerful content marketing plan that's easy to use
Implement value based marketing campaigns to build your list
Create marketing assets to make it easier to share your work
Create website pages and emails using copywriting that inspires action with integrity

Marketing Plan Template, Content Planning Guide & Template, Launch Training & Email Sequence Templates, Website Copy & Social Templates (and more).

I was incredibly supported in very tangible ways such as marketing, finances and branding, but the overriding theme to Leah’s work is really a gentle stripping away of your stories and silencing of those internal critics that hold you back from realizing your dreams. I’ve sold my work, have paintings in private collections and I have hosted Art & Yoga Retreats in Spain. My intangible but priceless results: clarity, focus. joy and confidence.

- Marlene Lowden

Joining The DDA Business Academy is the best decision I have made and I would not be where I am today without it, Leah, and the DDA Community. It has provided me with new skills, knowledge and tools. Leah's compassion, empathy and ability to recognize the things holding me back and help me to move past them is a true gift and the incredible community supports and inspires me everyday! - Donna Hall, Executive Career Coach

Hands down, working with Leah and being part of The DDA Business Academy has been a game changer, both for my business and for me personally. What really makes working with Leah special is the way she generously supports her clients. She has helped me move big rocks in my business and supported me through some of the hardest months of my life. My best piece of advice is to consider this program. - Karla Shields, CEO, The Seasoned Kitchen

I'm exceeding my financial goals and I am excited every day to go to work. The DDA Business Academy and Methods get right to the core of what needs to be done to shift you to a place of success. I have gone from a “shy”, unsure person to a confident CEO getting shit done! I no longer work crazy hours. The best thing is how much happier and more confident I am. - Lorraine Caple, Tapestry Gardens

The DDA Business Academy and Method has been a game-changer. In less than a year, I completely re-branded my business, created my new website, increased my social presence and launched my new online program with huge success. - Stephanie Wood EFT Specialist and Master Trainer

Leah and the DDA community have been instrumental in having created my business and life that I love. I would not be where I am without her fierce devotion to my process and journey. You'll receive everything you need to take you straight into your powerfully aligned business and life. - Tanis Frame, Leadership Coach, Thrive Catalyst, Play Evangelist

HI THERE, I'M LEAH GOARD

I'm a business strategist and lifestyle designer, the creator of The DDA Method and CEO of THE DEFINE DESIGN ALIGN CO.

I've been an entrepreneur for over two decades, owned successful businesses in four countries in health, marketing, import, education, and offshore finance with a brief stint packing mangoes in the desert. 🙂

I’ve also been lost, crushed by self-doubt, lived with chronic pain and assholes and know the desperation of bankruptcy. Suffering and I were once on a first-name basis.

And… I’ve independently raised an amazing kid. I’ve climbed mountains and traveled the globe. I've built an amazing business and community that consistently generates six figures with integrity.

I've had the absolute pleasure of helping hundreds of courageous, uber-savvy business owners, reclaim their lives, align their businesses and create freedom on their terms. It would be my honour to dance with you.

The DDA Business Academy is a life changing curriculum. The support, accountability, and strategies inspired me to deeply expand my vision and supported me to launch The Grateful Jar Project and positioned me for success. Leah was an integral part of the unfolding. - Krystin Clark, Best Selling Author, Award Winning Speaker

Leah is deeply committed to the people in the DDA Business Academy succeeding on their own terms. Not only does she provide proven methods for the development and growth of your business, she's interested in supporting you as a woman, mother, partner, friend, and community member. - Jennie Alexis Multi-passionate Creatrix

The investment in The DDA Business Academy and working with Leah has paid off many times over. I struggled with shame that I didn't have "it" figured out. The program helped me understand the gaps and also realize that we're all in a continuous state of refining our life and business. - Tzaddi Gordon, Creative Director and Artist

After only six months working with Leah – the results are significant. My business almost doubled! She helped me create easy to navigate systems for every aspect of my company. I organized my finances, built a training manual, a customer experience care package, a blog, online shop and brand aligned social media. - Tanya Droege, CEO, Sealuxe

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I increased my revenue by 25% and two things I had listed on my “$5 million/ideal life vision” both came to fruition. The skills I’ve learned over the course of a very short period of time have been game changers. I wanted more ease and financial freedom into my life and business — all of which have come to fruition. - Victoria Maxwell, Speaker and Wellness Warrior

This year I am on track to earning triple my revenue from previous years. The best part – I have not sacrificed my health, time with family or for myself. I had to grow my business to create financial sustainability, but had no real vision of what this could look like. Leah and The DDA Business Academy helped me to transition from clinician to businesswoman. – Lisa Cytrynbaum, Speech-Language Therapist

Working with Leah through The DDA Business Academy I completely revamped my business and my personal life. I turned my scattered distributorship business into a re-designed, internationally manufactured, stand-alone brand that's exceeding expectations. The DDA Methods are a fantastic set of tools to rejig your world with! - Alex Anglin, CEO Puddlegear

After years of waiting, I successfully launched and filled my online signature program and reached my revenue goals! The training, support, guidance and accountability inside the DDA Business Academy has fundamentally helped me to change the way I show up. run my business and live my life. - Terri Cramb, T Fit

THE DDA BUSINESS ACADEMY INCLUDES

The DDA Method Training and Planning System ($600)
The DDA Planner & DDA Playbook ($500)
The Entire Business Training ($5500)
Monthly Road Mapping Sessions ($1500)
Bi-Weekly Business Workshops ($5000)
Weekly Implementation Sessions ($2500)

Mid Year Road Mapping Retreat ($300)
Annual Year Road Mapping Retreat ($300)
Quarterly Check In ($400)
Personalized Feedback ($750)
12 Months of Coaching & Access to Leah ($7500)
Wildly Supportive Private Community (Priceless)
A few surprises along the way

TOTAL VALUE: OVER $20,000
Your investment is a fraction of this

12 Monthly Payments of

$447

Price in CAD or USD based on location

ENROLL NOW

Pay in Full

$5247

Price in CAD or USD based on location

ENROLL NOW

FAQ

When does the DDA Business Academy start?

How many people will be in the Academy?

The DDA Business Academy is designed to be an intimate, personalized group experience while holding a large enough space for individuals to connect, expand their network and access further resources. At this time, there is an average of 25 - 40 members. The most important thing to understand is that regardless of the number of folx in the program, it is specifically designed to ensure you do not get lost in the crowd.

Will I have direct access to work with Leah?

YES. The program is structured so that you have ongoing direct access to Leah through several touch points. Your Launch Call, the live Workshops, Road Mapping Sessions and Implementation Sessions, 90 Day Check Ins. Personalized Feedback, and through our Private FB Group. If sensitive or confidential questions or challenges arise, you may access Leah directly through email and will always have the support you need.

What kind of businesses should join the DDA Business Academy?

The DDA Business Academy, methods, training and tools are designed to teach you foundation principles and strategies that work and have been applied to solo and small businesses in a wide spectrum of industries. Business owners and entrepreneurs share consistent and common universal challenges regardless of the type of business that they are in. The program is designed to meet those challenges and provide you with the skillset and mindset for long term success.

I'm concerned I don't have enough time to take part in the Academy.

The truth is that the work that you will be doing in the DDA Business Academy is work that needs to be done. The program is highly focused on implementation. It's the kind of foundation work ON your business and life that is NOT getting done and is costing you countless hours, money and energy. The DDA Method, planning system and tools are specifically designed to help you be more productive, get better results and thrive in your life.

The DDA Business Academy structure is specifically designed so you stay focused on your priorities. You will participate in the different sessions and access the on-demand training based on your needs and when it makes sense for you.

On average, you can expect to commit to between 1.5 hours - 3 hours per week. Less on weeks that you are implementing IN your business and more on weeks that you are opting to learn new skills through the workshops, training and creating strategies FOR your business.

When are the live calls?

I am a little overwhelmed with how much is involved.

Yes, there are a wealth of strategies and training within the DDA Business Academy. However, it is specifically designed for people with full lives so that you can access and participate in what you need when YOU need it.

You will continue to be directed to focus on what is going to give you the greatest return in your business and with the tremendous amount of direct support built into the structure, you will always be fully supported to know what your next steps are.

I'm an introvert and I am concerned about the amount of group work / interaction involved.

The DDA Business Academy is specifically designed so that you can participate as much or as little as you want within the group. During live sessions you are explicitly given the option to just listen or participate.

Everyone's time, desire for engagement, energy and capacity is deeply honoured. The DDA Community is known for it's warmth and respect for everyone's unique needs and attracts both introverts and extroverts alike.

Is there a payment plan?

What if I change my mind?

If you have another question or you're not sure if The DDA Business Academy is right for you at this time, I'm more than happy to connect! Please send me an email at leah@leahgoard.com.

Join the Academy

This is for you if you are ready
to go all in

And when you do, here are some examples from program members of what can unfold...

Paid off all their debt five years before they thought it was possible
Completely rebranded their business, launched new website and stepped into an online presence
Successfully developed their signature method, launched their first program and exceeded their revenue goals
Published their first book and online course
Finally felt like the CEO of their business and tripled their revenue and
Stopped doing everything on their own, created systems and the confidence to build a small team

Transformation happens in the moment by moment DECISIONS you make and ACTIONS you take that bring you closer to the life you want or further away... the choice is yours.

I know it's a commitment.

I'm asking you to be ALL IN and I'm going ALL IN with you!

Let's do this!

Join the Academy

Leah Goard

Define Design Align

You're a discerning, intuitive entrepreneur who's ready to become the architect of your business and life

I knew I didn’t want struggle for years in building my business, and working with Leah was my express ticket past all of that. Her encouragement and at times, tough love has opened doors for me that I never knew I could get to, let alone walk through gracefully.
— Lindyn Williams