THE DEFINE DESIGN ALIGN
BUSINESS ACADEMY

Design a thriving, sustainable business,
and a life you love

designed for you — a discerning, intuitive entrepreneur who's ready to become the architect of your business and life

  • You have a vision of a thriving business but no time to create a plan so you are spinning in the daily grind.
  • You are overwhelmed with decisions so you don't know what to do next — build a new website, raise your rates, or hire an assistant.
  • You are in the closet with your finances and stressed about money so you cannot make solid financial decisions with confidence.
  • You are spending most of your time on things that are not your strengths so the tech challenges, staff issues, and the hours of DIY learning are sucking the passion out of you.
  • You are brilliant at what you do but you can't seem to articulate a clear enough message so you are not attracting your ideal clients.
  • You are stuck with outdated limiting stories about the money you can make and what's possible for your business so you keep sabotaging your success. 

You are exhausted from the unprecedented roller coaster of 2020 and thinking on your feet for months.

You know there must be an easier way.

I knew I didn’t want struggle for years in building my business,  and working with Leah was my express ticket past all of that. Her encouragement and at times, tough love has opened doors for me that I never knew I could get to, let alone walk through gracefully.
— Lindyn Williams



What if it was possible to redesign your business so that it
truly supports the life you want to live? 

Imagine...

Leah Goard gazing at the ocean
  • Having a clear vision and strategic customized plan that's deeply rooted in your core values so you can make decisions with confidence and get things done.
  • Building your business foundation, organizing your systems, and having a team so you spend more of your time doing what you love.
  • Designing a profitable business that reflects the value you deliver — serving your clients and customers better, and making more money with ease.
  • Creating a powerful brand and message that clearly articulates your brilliance so that you become magnetic to your ideal clients.
  • Shifting your limiting stories so you finally end the struggle to create real, sustainable freedom.
  • Having a weekly routine that you love and clear boundaries so you spend more time enjoying your loved ones and your life.

Welcome

TO THE DEFINE DESIGN ALIGN
BUSINESS ACADEMY

An intimate 12-month mastermind experience focused on building the architecture of your sustainable thriving business and life. You'll receive business training, laser-focused strategy and coaching, skill development, and implementation accountability...

so you finally step into the driver's seat.

What you get in the DDA Business Academy

  • The DDA Core Curriculum: Knowledge and skills to effectively grow your business. Understand all the moving parts of your business and the foundation strategies of the essential business pillars. 
  • Live Coaching Calls:  Immediate answers to your pressing questions. Structured hot seat coaching and strategy circles with Leah, the DDA team, and your peers.  
  • Implementation Sessions: Taking action is the cornerstone of your success.  Co-working sessions with built-in feedback, support, and accountability so you get things done! 
  • Monthly Road Mapping Sessions & Planning Retreats: Have customized plan and flexible planning method to follow! Dynamic sessions designed to build your plan and keep you fiercely focused on your highest priorities.
  • Personalized Feedback: Never get stuck on what to do or write again. You will submit pieces of work for review and feedback such as: your offer, a sales page, your new logo, or your newsletter.  
  • Private Community and The DDA Network:  You are not meant to do this alone!  Join like-minded, heart-centered peers empowering and celebrating each other. This is where ideas gain traction, referrals are found, deep friendships are born, and magic happens. 

Bonus

1:1 STRATEGIC COACHING WITH LEAH:  You will NOT get lost in the crowd!  You have 2 x 30-minute strategic calls with Leah to solve a problem, receive guidance, and ensure that you know exactly what your next steps are. (Booked when you need them the most). 

Registration re-opens early February 2021!

Sign up to receive your free Morning Road Map &
The DDA Dispatch to hear when registration opens.

 

 

 I was incredibly supported in very tangible ways such as marketing, finances and branding, but the overriding theme to Leah’s work is really a gentle stripping away of your stories and silencing of those internal critics that hold you back from realizing your dreams. I’ve sold my work, have paintings in private collections and I have hosted Art & Yoga Retreats in Spain. My intangible but priceless results: clarity, focus. joy and confidence.

- Marlene Lowden

 

THE DDA ACADEMY CURRICULM 

 

If you have ever struggled to figure out why your business is not thriving, how all the moving parts fit together and what you should do next — you are not alone!

There are six core pillars in your business and a specific development order that's critical to your success:

Unfortunately, many programs focus only on one or two core pillars (like branding and marketing) and if the other pillars in your business (like your financials, pricing and service structure) are not rock solid then the ecosystem of your business can't thrive — and neither will you.

What is different about The DDA Business Academy is that you will not only receive direct guidance, coaching and implementation support — you will learn how to strategically design the structure of your business based on what YOUR BUSINESS needs. And that's when everything aligns, becomes profitable, and gets SO MUCH EASIER!

Each comprehensive training includes workbooks, specific how-to videos, copy and paste templates, and tools.

PILLAR 1: THE DDA METHOD AND PLANNING SYSTEM

  • Step into an expanded vision of what's possible for you
  • Strategically design your business and life with a concrete plan
  • Craft your new empowered schedule so you reclaim your time 
  • Shift your limiting stories so you get out of your own way 🙂  
  • Identify and implement systems, support, and new habits so you get consistent results
  • Integrate new measurements of success and the power of celebration 

Included: The exclusive digital and hard cover DDA Planner

PILLAR 2: YOUR MONEY 

  • Finally figure out your business financials so you feel empowered with your money     
  • Define your next level of success and design a profit map 
  • Shift your money stories so you stop stressing and start experiencing abundance immediately
  • Know and track your numbers so you can make smart, strategic financial decisions with confidence
  • Stop de-valuing yourself and your work, change your pricing strategy, and reclaim your power
  • Establish money systems, habits, and rituals so you stay on track 

Included: Master Money Cashflow Templates, Profit Map, Time-Revenue Calculator, Monthly Money Road Map, and additional financial resources.

PILLAR 3: YOUR OPERATIONS & TEAM

  • Understand your business systems so you know where to focus first
  • Create and implement new policies and procedures to streamline your business
  • Create a standard operating procedure manual so your business runs smoothly 
  • Understand your strengths and what your role REALLY is so you can build out your team
  • Create an organizational chart  (YES, even solo-preneurs need this)
  • Create roles and job descriptions to support your business growth

Included: Business Systems Checklist, SOP Template, Organizational Chart Template 

PILLAR 4: YOUR PEOPLE, PRODUCTS, & SERVICES 

  • Design your business model so you spend more time doing what you love
  • Get crystal clear on your ideal client so you can deeply serve them
  • Understand your customer journey and create offers that extend the lifetime of your clients 
  • Simplify and structure your offers - courses, packages, and products so they leverage your time
  • Price your offers so that they are in alignment with the value delivered
  • Serve your clients better while generating more revenue

Included:  Ideal Client Avatar, Customer Journey Map, Product Service Design Template, Customer Experience Template, Course Design 101

PILLAR 5: YOUR BRAND & MESSAGE 

  • Understand the essential elements of your brand so you show up with confidence 
  • Increase your brand positioning and consistency 
  • Create your Brand Style Guide so you know exactly how to show up in your marketing (SUPER valuable and makes EVERYTHING easier) 
  • Understand the REAL transformation you're providing so you can clearly articulate your message
  • Write your brand promise and unique compelling story so you expand engagement with your potential clients 

Included: Brand Style Guide Template (Canva) and training videos, Brand Checklist, Brand Strategy Workbook, Brand and Website Planner

PILLAR 6: YOUR MARKETING & SALES

  • Identify your real marketing barriers so you can find the right solutions
  • Use marketing strategies that you actually feel good about 
  • Create a simple content marketing plan, editorial calendar and social media schedule that's easy to use  
  • Implement value based marketing campaigns to build your list  
  • Create marketing templates to make it easier to share your work 
  • Create website pages and emails using copywriting that inspires action with integrity  

Included: Marketing Plan Template, Content Planning Template, Social Media Scheduling Template, Instagram Training Bundle with Jennie Biltek, Launch Marketing 101, Launch Email Sequence Templates, Website Copy Templates, Social Media Templates  

 

Leah and the DDA community have been instrumental in having created my business and life that I love. I would not be where I am without her fierce devotion to my process and journey. You'll receive everything you need to take you straight into your powerfully aligned business and life.   - Tanis Frame, Leadership Coach, Thrive Catalyst, Play Evangelist 

Since implementing the DDA methods I’ve become laser focused and more productive. The best part, though, is how I FEEL about my art practice and my decision to be a full-time artist.  The icing on the cake? A brilliant community of endlessly supportive, amazing entrepreneurs. - Jody Macdonald, Visual Artist

Working with Leah in the DDA Academy had a huge impact on what turned out to be a  challenging year. I strengthened my foundation in my business, health and life. The clarity I gained in working through my stories was a game changer.  - Paula Howley, Head Start Public Speaking For Kids, Author, Comedian 

ABOUT LEAH GOARD

I'm a business strategist and lifestyle designer, the creator of The DDA Method and CEO of THE DEFINE DESIGN ALIGN CO.

I've been entrepreneur for over twenty years in Australia, England, Japan and Canada in health, marketing, import, education and offshore finance with a brief stint packing mangoes in the desert. 🙂 

I’ve also been lost in the woods. I've known the razor-sharp blade of abuse and been crushed by self-doubt. I’ve lived with chronic pain and assholes and know the desperation of bankruptcy.

Suffering and I were once on a first-name basis. 

And… I’ve independently raised an amazing kid. I’ve climbed mountains and traveled the globe. I’ve built four successful businesses in three countries and made six figures with integrity.

I've had the absolute pleasure of helping hundreds of courageous, uber-savvy individuals and entrepreneurs reclaim their lives, align their businesses and create freedom on their terms. It would be my honour to dance with you.

HONOURED TO DANCE WITH THESE FOLKS...

Leah is deeply committed to the women in the DDA Academy succeeding on their own terms. Not only does she provide proven methods for the development and growth of your business, she's interested in supporting you as a woman, mother, partner, friend, and community member. - Jennie Alexis Multi-passionate Creatrix

The DDA Academy is a life changing curriculum.  The support, accountability, and strategies inspired me to deeply expand my vision and supported me to launch The Grateful Jar Project and positioned me for success. Leah was an integral part of the unfolding.  - Krystin Clark, Best Selling Author, Award Winning Speaker

Learning the DDA Method and approach has been a game-changer. In less than a year, I completely re-branded my business, created my new website, increased my social presence and launched my new online program with huge success. - Stephanie Wood EFT Specialist and Master Trainer 

Tzaddi Gordon

My business was stressful and I struggled with shame that I didn't have "it" figured out. The DDA Academy helped me understand the gaps and also realize that we're all in a continuous state of refining our life and business. The investment in working with Leah has paid off many times over. - Tzaddi Gordon, Creative Director and Artist 

I have gone from a “shy”, unsure person to a confident CEO getting shit done! I no longer work crazy hours; I'm exceeding my financial goals and I am excited every day to go to work.   The DDA methods get right to the core of what needs to be done to shift you to a place of success.  The best thing is how much happier and more confident I am. - Lorraine Caple, Tapestry Gardens

In the 5 years I've been working with Leah I have completely revamped my business and my personal life.  I've turned my scattered distributorship business into a re-designed, internationally manufactured, stand-alone brand that's exceeding expectations. The DDA Methods are a fantastic set of tools to rejig  your world with!  - Alex Anglin, CEO Puddlegear

I was haphazardly running my growing business.  I didn’t complete projects, my health suffered and I was always second guessing myself. After only six months working with Leah – the results are significant. My business almost doubled! She helped me create easy to navigate systems for every aspect of my company. I organized my finances, built a training manual, a customer experience care package, a blog, online shop and brand aligned  social media.   - Tanya Droege, CEO, Sealuxe 

The mark of a great teacher is someone who gives their clients tools to empower them to create their own success. The skills I’ve learned over the course of a very short period of time have been game changers. I wanted more ease and financial freedom into my life and business — all of which have come to fruition.  I increased my revenue by 25% and two things I had listed on my “$5 million/ideal life vision” both came to fruition. - Victoria Maxwell, Speaker and Wellness Warrior

I knew that I had to grow my business to create financial sustainability, but had no real vision of what this could look like. Leah helped me set priorities and introduced me to amazingly effective methods. Leah helped me to transition from clinician to businesswoman. This year I am on track to earning triple my revenue from previous years. The best part – I have not sacrificed my health, time with family or for myself.  – Lisa Cytrynbaum, Speech-Language Therapist

THE DDA ACADEMY INCLUDES

  • The DDA Method Training and Planning System
  • The DDA Planner (Digital & Hard Copy)
  • The Six Pillar Business Training
  • Monthly Road Mapping Sessions
  • Regular Group Coaching Calls
  • Implementation Sessions
  • Mid Year Road Mapping Retreat
  • Annual Year Road Mapping Retreat
  • Personalized Feedback
  • Ongoing Access to Leah & the team through the Group
  • Wildly Supportive Private Community
  • Some very special surprises along the way

BONUS: 2 x 30 Minute Private Strategy Sessions with Leah

Registration re-opens early February 2021!

Sign up to receive your free Morning Road Map &
The DDA Dispatch to hear when registration opens.

 QUESTIONS

If you have another question or you're not sure if The DDA Business Academy is right for you at this time, I'm more than happy to connect! Please send me an email at leah@leahgoard.com. 

#TRUTH

This is for you if you are ready
to go all in

The truth is that life is messy, imperfect and bloody hard sometimes — thanks to 2020 we know this! That part is not going to change. There's no magic pill that's going to land you at the end of the rainbow but there really is a different way — a better way to experience and create what you most desire. 

This path is yours to walk, which will require you to: 

  • Take radical responsibility for every experience and result in your life
  • Re-define what IS possible and deepen your devotion to making it happen
  • Spend time and energy to master the methods and do your work
  • Say "no, thank you," to everything that isn’t serving you
  • Shift the stories that are blocking your success and get out of your own way
  • Get comfortable living outside your comfort zone which is where the magic happens
  • Take inspired imperfect action and do some things very differently – over and over again

Transformation happens in the moment by moment DECISIONS you make and ACTIONS you take that bring you closer to the life you want or further away... the choice is yours. 

I know it's a commitment. 

I'm asking you to be ALL IN and I'm going ALL IN with you! 

Registration re-opens January 2021!

Sign up to receive your free Morning Road Map &
The DDA Dispatch to hear when registration opens.